• Accepting your social responsibility acknowledges the value of leaders and innovators from marginalized backgrounds.

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• Reassures industry concerns by making clear your intention to create positive change.​

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• Helps to set diversity and inclusion standards by setting a benchmark for good practices.

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• Supports having a centralized location of diversity and inclusion initiatives within the international F&B community.

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• Helps the industry lead other sectors to be more inclusive by celebrating and publicly sharing initiatives.