Our story begins in 1973 with a piece of land, a family passionate about wine and a community of friends and partners who helped bring Cakebread Cellars to life. Cakebread Cellars' wines don't just reflect the personalities of the vineyards, they also reflect the spirit of all of our employees who make our wines and winery remarkable. Cakebread Cellars’ values guide our organization in all circumstances, irrespective of changes in goals, strategies, management or the marketplace. When we are at a decision point, our values will help direct the way to what should be done; acting as a compass for our actions and behaviors.
Our company and the Cakebread family recognize that we have a responsibility to engage in a meaningful examination and dialogue about diversity, equity, and inclusion. This is timely not only because of the larger national discussion about Black Lives Matter and related issues, but because some customers and employees have raised specific questions about our priorities and views. We have formed the Diversity, Equity, and Inclusion (DEI) Council to specifically investigate these issues, and offer and implement strategies for improvement to make Cakebread Cellars as inclusive as possible.
DEI Company Goals:
Ensure we have an exceptionally inclusive work environment within our industry and community. Take a leadership role in the wine industry and our community promoting diversity and racial equity.
DEI Three-Part Plan of Action:
Investigating our own winery culture to be sure we have training, recruiting, and hospitality practices that strongly support a culture of diversity, equity, and inclusion for our staff, customers, and guests. Taking a hard look at our community initiatives to bring forward a more formal and transparent charitable giving and service program that prioritizes historically underserved communities with the purpose of being an ally and advocate for racial equity. Changing our commercial practices, with an emphasis on marketing and vendor relations to better reflect the diverse groups of customers, guests, and businesses in wine, food, and hospitality in order to make the wine industry more inclusive and welcoming for people of color.